We offer customers a new operating model for managing marketing technologies using product-focused teams. Our goal is to provide development strategy for major marketing applications and help achieve faster flow. Once engaged, we'll map your current marketing technology requirements to product-focused backlogs and provide you with a fresh quarterly plan you can start using right away. We would be thrilled to be part of your marketing technology roadmap.
Independent teams that are able to complete tasks unaided and release live software.
Clear software boundaries that help reduce the cognitive load on teams.
Increased use of technology and feedback-driven features and requirements.
Product-focused teams allow organizations to deploy game-changing marketing, sales and CX technologies. We serve companies looking to turn marketing technology into an organizational capability. With a product-based approach, teams can complete tasks in their backlog without handoffs, deliver functions faster, and collect critical feedback from the field.
Once engaged we will start by collecting your marketing technology requirements from anywhere they might be and sort them. We will make decisions on which product stream they should go. We will also measure requirements and reframe them where needed to help teams get to agreements. At the end of this process we will provide a visual and exportable, fresh quarterly plan for your teams.
We specialize. We're focused on enabling product development capabilities in marketing technology to achieve faster flow.
We're more affordable. We don’t offer expensive and disruptive solutions. Instead, a system to enhance the strategy you’re already committed to.
We are low risk. The broad organizational changes you get from large consulting firms are risky because there are so many things that can go wrong. We work iteratively. First, we'll determine where things stand today. Then, we'll help you remove roadblocks to success.
We’re sustainable. Large consultancies develop top-down strategies. Our program encourages trust in your teams, recognizes their achievements, and offers continuous delivery of value.